The first technique we’re going to discuss is an easy way to go through your competitors’ backlinks and decide which ones might work well for your purposes.
The process is really fairly simple: you need to open site explorer and then input your competitors’ URL. Download the results into an Excel file and then put that file into a Google custom search engine; you can now search for whatever you want. Some things you might search for are guest posts, competition, or sponsored links.
This technique allows you to find all the places where your competition placed links; you can then piggyback off of their successful link building.
Networking with Other Bloggers
Another technique involves the usage of a site like Meetup.com. Search for bloggers (be sure to refine your results by the area you live or work in). You’ll probably find local bloggers that have regular meetings.
Don’t email those bloggers but do go to their events. Meeting them, saying hello to them, buying them a drink, or eating a meal with them is a much better way to network than simply firing off a bunch of emails that may or may not get read or responded to.
Personal contact can help build long-term relationships with your fellow bloggers.
A third technique is the use of infographics. Infogr.am is a good tool for building your own infographics since you can upload your own data, including headlines. You can create graphs that are visually appealing.
You don’t even need a designer to produce some really stunning infographics in a really short time period. Don’t do this all the time, but if you get some good results with well-targeted infographics, take your results to your boss.
Tell him “I created these infographics and I’m not a designer, so why don’t you hire a designer for a day or two and see what he/she can do for us.”
Finding Guest Posts From Your Competition
Find your competitors’ guest posts. Most bloggers (including you, hopefully) are doing guest posts for more than one publication or blog. Your competition is going to be lazy (we hope so anyway) and write a byline that is the same for each post.
Copy a snippet of that byline and search for it in Google. This is an easy way to find other places where they are guest posting. Reach out to the owners and admins of those blogs, and you may find yourself a new place (or ten) to guest post.
Continued to part 2 Link Building Techniques….