A recent report developed by the University of Dayton and TriComB2B gives insight into the B2B engine marketer’s decision making process.
The B2B purchasers should consider the following points-
• Content marketing assets, ranging from blogs to websites through technical date sheets.
• The source of information, such as blogs, websites, and forums are in the process of purchasing.
The Content Marketing Assets
In this, first of all, you should understand how the content assets linked to keyword inserted in the each phrase, developing the objectives and right goals per campaign.
If you find the technical data sheets are tough enough to make decisions, other assets, like social media buzz and inbound links should be considered correctly. In simple words, the result of well-optimized technical data assets will be the lead in the sales-ready side.
Despite of the purpose of B2B purchaser, the content should be ideal well-optimized for search engines. At a higher level, the SEOs should always consider-
• Defined keyword (KW) strategy
• KW should appear in the HTML title, and Meta description
• Cross links from and to related pages
It is a new link building tool that plays a vital role that helps decision makers to find data on social networking. If you’re thinking how to make company or brand name visible to others through social networking site, here’s an insight to SEO initiatives-
Tweeting or posting your site contents in twitter or facebook helps you in getting higher visibility thereby establishing an informal link. Re-tweeting or following multiple groups also helps you in defining the content strategy.
Post a quality comments on a few key industry blogs to gain possible visibility, plus back-links from them.
Another simple way to build an informal connection is Linkedln groups, contributing to the discussions on a regular basis. Be a part of the discussion, establishing trust and presence through daily contribution.
B2B SEOs should consider the location or platform that decision makers or influencers view online. Most of them rely upon smart-phones to collect necessary information.
Though smart iphones are the gold standard of mobile technology, they aren’t only the way o reach decision makers. Blackberries too carried in most of the people in the corporate world as it has simple web browsers.
In a simple desktop site, SEO works best when the basic outline is built on true HTML for text content as well as navigation.
Image Credits: Lead Liaison
The website can be built using the simple and complex fluid layouts so that all the contents are phone friendly for the mobile site.
In the Nutshell
What matters is the right details and explanation of features in a well-optimized manner. If you follow the above B2B buying process, it would be helpful in creating the integration and optimization of the right keyword.
Ref: Search Engine Watch